I was craving space. Not just another panel or post-work drinks but real space to connect, grow, and celebrate the brilliant, relentless women building things that matter. Founders, operators, brand minds, and creatives who were rewriting what innovation looks like… but often doing it in isolation.
So we built the thing we wished existed.
SheInnovates is a community-powered experience series for women pushing culture forward—across tech, CPG, retail, media, and beyond. It’s where big ideas and real-talk collide. Where panels feel like group chats. Where bold conversations and brand-building moments happen between people who actually get it.
Since our first event, we’ve gathered hundreds of operators, founders, and marketing leaders across industries and coasts, from emerging startups to household names, to spark connection, visibility, and access. But this is just the beginning.
Our mission is to spotlight the women who make magic behind the brands you love and to create moments that catalyze what comes next. No gatekeeping. No posturing. Just powerful rooms, new ideas, and the belief that when women innovate together, everyone wins.
sheinnovates
Empowering Women to Lead the Future of E-Commerce and Digital Business
december 10, 2025
los angeles
CHIEF
An event curated to unite and celebrate the brilliance, resilience, and innovation of women who are shaping the future of e-commerce and digital business.
This event brings together trailblazing founders, operators, and industry leaders to share insights, forge connections, and spark new ideas. Whether you’re scaling a brand, pioneering new strategies, or looking to connect with like-minded innovators, SheInnovates is your space to learn, grow, and lead.
Join us for inspiring conversations, actionable takeaways, and a community that champions women shaping the future of commerce.
SheInnovates is a gathering designed to amplify the voices of women driving innovation in e-commerce and digital business.
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on the agenda
morning sessions
9:00-9:45 AM
Guest Arrival & Breakfast
Opening Remarks & Intention Setting with Jess & Dillon
9:45-9:50 AM
No Regrets: Trust Your Drive, Your Gut & Your Grit
9:50-10:15 AM
The Business of Influence by Superfiliate
10:20-10:40 AM
Balance Is Bullshit: A New Way to Lead, Live, and Thrive
10:50-11:20 AM
Lunch & Activations
11:30 am-1:00 pM
Join us for a full day of panels, workshops, and networking designed for founders, operators, and brand leaders who want to stay ahead of what’s next in commerce.
1:00-1:25 pM
The Founder Truth Behind Tech, Commerce, and Leadership
workshop breakouts
1:30-2:30 pM
Intentional Growth and Resilience in Commerce
2:30-3:00 pM
Main Character Marketing — Crafting Brands People Root For
3:05-3:35 pM
happy hour
4:00-5:00 pM
3:40-4:00 pM
Science, Credibility, and the E-commerce Path to Profit
AFTERNOON sessions
Featured Speakers
CMO, Health-Ade
Charlotte mostaed
Influencer, The Digital Dept
chiara rose
Influencer Marketing, Rorra & Huega House
jess doherty
Founder of Maven Consulting Co-Founder of Dryft Sleep
jess windell
Founder & President Ettitude
kat dey
Founder & CEO Superbloom
lily comba
Marketing Director, The Digital Dept
lindsey cook
Executive Coach for Ambitious Women, Author of Balance is Bullshit
loretta soffe
Expert Sportswear Brand Marketing, Nike
melanie estrada
Founder & CEO, Dagne Dover
melissa mash
VP of Omnichannel Retail Marketing & Media, Mattel
pamela velarde
Former LVMH, Prada, UMG, Yeezy, The Harmonist, Fractional C-Suite Executive
samantha fink
Head of Creator Strategy, Superfiliate
sarah crow
Founder of Nulastin, Motivational speaker
Lisa Garcia
Jess Cervellon is a seasoned marketing and customer experience consultant with over 15 years of experience. As the founder of Open Late Collective and previously a founding member of Feastables, she specializes in creating customer-centric cultures and refining customer interactions to build trust and loyalty. Jess also hosts "Above the Fold" podcast, sharing valuable marketing and CX insights across various sectors.
jess cervellon
Dillon is a highly motivated, dynamic professional with a strong background in partnerships, technology, and e-commerce. With a passion for the intersection of talent, marketing, and tech, she has spent the last five years driving growth and innovation in Enterprise Partnerships and Sales.
dillon duchesne
meet the founders
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Sign up for more details on future Sheinnovates events!
By entering your contact details, you agree to receive communications from the Midcoast, EmpowHer and Open Late Collective team.